Oh So Precious, the pet keepsake brand by Hull firm The Lovely Gift Group, has been announced as the main sponsor of Canine Carnival, the first dog show organised by East Riding of Yorkshire Council.

Canine Carnival will be held at Sewerby Hall & Gardens, Bridlington on Sunday 24th September 10.30am-3.30pm and raising funds for Jerry Green Dog Rescue.

The fun day will comprise fun dog classes, demonstrations, agility, dog ‘catwalk’, presentations and plenty to entertain children including face painting, crafts and dog tales. There will also be pet care stalls from local retailers and a competition marquee. Families are welcome to bring their four legged friends and to enter the numerous class categories in the dog show to win rosettes and prizes.

Helen Davies, Managing Director of the Lovely Gift Group said: “We are thrilled that our new pet keepsake brand is sponsoring our local county dog show, Canine Carnival. Oh So Precious is all about making and treasuring memories with our pets so this is the perfect event for us to be involved with, and I’m sure it will be a fantastic day for families, with plenty of memories made!”

Councillor Nick Coultish, East Riding of Yorkshire Council’s portfolio holder for culture, leisure and tourism, said : “We are all very much looking forward to our first ever Canine Carnival, and I know that the dogs and their owners will have a great day at Sewerby Hall and Gardens.

“I would like to thank The Lovely Gift Group and their Oh So Precious brand for their sponsorship of this event, and we can’t wait to work with them on the day.”

Oh So Precious is the latest keepsake brand to be launched by the Hull based firm and was launched at the London Vet Show in 2022. Aimed at inspiring pet owners to create cherished keepsakes of their beloved furry family members such as pawprints and paw clay impressions and to offer innovative ways to remember loved and lost pets.

The brand is available in many independent pet stores, veterinary practices, garden centres and gift shops across the UK.

Standard admission charges apply for humans to Canine Carnival, which includes access to the House Gardens, Zoo and Bricklive – but dogs go free!



The business started as The Lovely Keepsake Company in 2015 after Helen was inspired by the premature arrival of her twins at 29 weeks in 2013. She then launched two separate specialist sites Lovely NICU Gifts and Lovely Memorial gifts in summer 2020, and the firm was renamed The Lovely Gift Group Ltd.

In 2020, the business was hugely affected by the Covid pandemic and the abrupt cancellation of weddings and parties with sales in keepsakes stopping overnight. However, the team were able to quickly design and create brand new gifts relevant to Lockdown, to say thankyou, miss you and to celebrate key workers, online teachers and NHS staff which resulted in a huge rise in orders. Indeed sales levels were such, that the team were forced to move from Helen’s home studio to a commercial unit in Newport, Brough in 2021.

In 2020 the team launched 2 new online retail stores Lovely NICU Gifts and Lovely Memorial Gifts as well as their Etsy store. In 2023, Finance Yorkshire invested £300,000 into the business for an equity stake, enabling the business to develop two new own label brands Oh So Precious for the pet trade and Angels, Wings & Feathers for the Memorial industry.


For further information, interview or photographs please contact Helen Davies on 07881 587337 or

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